Twenty eight is nothing to dismiss lightly. That's 28 future beekeepers that received a good start.
I know a beekeeper in South Central Kansas that taught 2 classes that had 5 future beekeepers in each class. They are off to a good start.
On the other hand, a beekeeper distributor,
beekeepers.com, located in the Kansas City area has asked our bee club to be available for packaged bee pick up dates this spring. He has package pick up 4 weekends in April and there can be as many as 700 packages go out in a day. He has requested that we hand out information about our organization to the buyers because so many of them have not done any preparation or learning prior to pick up. In so many words, they don't know what they don't know.