I would consider a premium filter to be Amsoil, K&N, Mobil 1, Bosch, any filters designed for absolute filtration.
There is a bypass filter on the market that uses a replaceable filter that looks like a roll of toilet paper. It's supposed to be top of the line, but I can't remember the name.
I've asked the lab rat which filter is best, but he won't name names. He does research for most major manufacturers, so he feels it would not be ethical to promote any one.
He did say that the " orange one" is at the bottom of the list.