It's seeming to me that there's a spectrum with honey, with on one end we have light coloured honey, that's more sweet in it's profile, then on the opposite end we have dark coloured honey, which has a stronger, more robust flavour to it.
It's apparent that different people prefer different flavours. Recently, I've had some people try some dark coloured honey that I have, and they've told me that they don't usually like honey, and they didn't like the initial sweet sensation, but the robust honey aftertaste was quite pleasurable for them, and it's the best honey they've tried.