Not sure I am much of an expert on this as our club has just started, but I can share what we have done and what our plans are.
I've done a 10 hour intro to beekeeping course a few times over the last couple of years and have kept all the contact emails. I did one in February and there was a desire from folks to continue the "conversation", so the library suggested we start a monthly bee group.
My emphasis has always been to share my experiences and methods, but NOT to teach how to keep bees. My goal is to give folks information that will make them think and determine what beekeeping is to them. As you know there are many different and competing methods and thoughts on beekeeping. Some folks want to be completely treatment-free, some are comfortable with organic acids, some are comfortable with synthetics. There is no one right way to keep bees. I tell them up front that some of my beliefs and methods are in direct conflict with traditional methods and I won't be offended if you choose a more traditional style. They need to think and be comfortable that they understand and have a reason for doing something, and not do it just because "that is what they where told to do". We can have good discussions on all methods and can respect each others decisions.
As far as our meetings go, the plan is to have a 20-30 minute topic that is relevant to the season and then open discussion on anything folks want to discuss. We are always open to suggestions on topics.
Our first meeting was in April and since the season already started so we where getting a late start. April's topic was installing package bees/nucs & kick off swarm traps. May's meeting will swarm trap baiting and locating (swarm season starts around Memorial Day here) and we will also talk about making splits (topic request from a 13yr old at April's meeting). Tentative June topic is a hands-on queen marking discussion. My main bee yard is less than a mile away from the library, so hands-on activities are planned for the summer as well.
We have other plans for the library that I will be sharing in the near future.
We are trying to take advantage of social media and technology as well. We have started a website ->
www.hvhives.com (not much content at this point since we just started, but it will grow). We are also planning on doing podcasts of each monthly meeting so that folks that can't make it can participate via phone, or listen to it at a latter date.
Hope this helps,
Rob...