It looks as though they are hoping to get this off the ground with a kickstarter program. Those that contribute are promised a discount when they purchase. I have contributed through kickstarter before. A "patron of the arts" if you will. I contributed to some talented Irish lads that were trying to raise money to produce an album. All went as promised with emails keeping me updated on their progress.
They have Michael Bush's endorsement, so I signed up for email updates. We'll know more after the big reveal!
I can see this as a novelty for the backyard where you have one or two hives. What I don't understand, is how can you leave those bottles uncovered like that? The bees would be attempting to steal that back plus yellow jackets, etc. The time lapse photography shows bees at the front entrance, but not at the taps in back. Reminds me of tapping maple trees.