We, as beekeepers, have received a lot of sympathy from the general public and some state and local governments over the plight of the American Honey Bee. If articles pushing the "honey glut" get legs, we will lose a lot of our support. It's going to be hard to make our fellow citizens believe that bees are in danger, but at the same time there is a honey glut and we need their support. Which is it?
My advice to sideliners and small commercial operations is to push the LOCAL honey theme. It's the best honey for you and it is helping the local economy. Don't forget that most shoppers are women. Men look at price, but women like "cute" and "unique." Remember, if you run with the crowd you won't be seen. Find some unique bottles and labels and advertise local, local, local. Maybe make soap and chapstick. Take a page out of Yankee's book.
lazy
It may be tough row to hoe, but it is the life you have chosen.