That is the problem with the marketing of the system. It is not a flow hive but only a flow frames in a flow super. The Colony is just a standard hive, that needs to be ran like any other hive for 47 months of the year, Maybe more. At the Flow people price they are a great novelty item, at the Chinese knock off price they almost makes sense. If managed properly the less equipment needed, the value of honey used by the bees in wax production to draw out foundation and the cost of extraction equipment. You could get away with less lifting of heave supers, less sticky mess in the house, very little cleanup, little wax moth and hive beetle damage. I do think it is gimmick beekeeping but not a totally bad gimmick.